SITUATION: “Absolut” is one of the most famous vodkas in the world. The line “Absolut Flavors” intended for cocktails, less recognizable in Baku because the consumer is not informed how and with what to drink this product. BRIEF: During summer period to promote cocktail culture and increase sale. DECISION: We approached the task of totally showing people the...
SITUATION: “Absolut” is one of the most famous vodkas in the world. The line “Absolut Flavors” intended for cocktails, less recognizable in Baku because the consumer is not informed how and with what to drink this product. BRIEF: During summer period to promote cocktail culture and increase sale. DECISION: We approached the task of totally showing people the...