SITUATION: “JAMESON” is the best selling and the word’s #1 Irish Whiskey. Ranking 41st among all liquors in 2014. In fact, it’s the only Irish Whiskey in the top 100. Produced by the Irish Distillers subsidiary of Pernod Ricard. Well known in Azerbaijan market and drank usually with shot. BRIEF: Promote “JAMESON” consumption an easy mix, visibility...
SITUATION: “JAMESON” is the best selling and the word’s #1 Irish Whiskey. Ranking 41st among all liquors in 2014. In fact, it’s the only Irish Whiskey in the top 100. Produced by the Irish Distillers subsidiary of Pernod Ricard. Well known in Azerbaijan market and drank usually with shot. BRIEF: Promote “JAMESON” consumption an easy mix, visibility...