SITUATION: “Absolut” is one of the most famous vodkas in the world. The line “Absolut Flavors” intended for cocktails, less recognizable in Baku because the consumer is not informed how and with what to drink this product.
BRIEF: During summer period to promote cocktail culture and increase sale.
DECISION: We approached the task of totally showing people the availability of cocktails at home. You do not need to be a bartender to make a refreshing cocktail based on Absolut Flavors.
RESULTS: Casted, trained & managed over the 36 project team members. 3 Outlet Branding, Over 9K liquid on lips, Digital Adv. 80K reach, Gorgeous “Absolut Light” Beach Party with DJ ELLYG. 13 points of sale where the activation was carried out for the month sold 6-month rate. This is 20 times more than the most active month of regular sales.