SITUATION: Diageo is a global manufacturer of premium alcoholic beverages, 8 of the 20 best-selling alcohol brands in the world are owned by this British company. Diageo demonstrates the variety of ways to use its products, namely cocktails — because they are a colorful filling of any party both abroad and in Azerbaijan.
BRIEF: Increase sales, introduce customers to products and ways to make cocktails yourself.
DECISION: Stands are installed in the BRAVO hypermarket chain, the bartender prepares cocktails and also invites visitors to participate in the preparation themselves, the girl promoter talks about the brand, its advantages, taste, promotions and answers customer questions and we make a sale.
RESULTS: Over 14 days of activation, more than 426 bottles were sold, more than 860 cocktails were prepared, and more than 1561 people were attracted. In addition, the installed stand was the most striking and unusual that customers liked as well.