SITUATION: “FAIRY” is the best selling and the word’s # 1 ideal dishwashing detergent manufactured by Procter and Gamble and sold in most European countries. The manufacturer of the world famous American multinational company, which is one of the leaders in the global consumer goods market. Well known in Azerbaijan market.
BRIEF: During the festival to promote “FAIRY” HWD/AWD and increase sales.
DECISION: We offered to wash all the food festival partners dishes. With this approach, we were able to demonstration to all guests and give them chance to touch and follow the process. With the help of the special price, we were able to sell well.
RESULTS: In 24 days we managed to attract 4K visitors, 2,7K TA, 2K plates washed, 1K demonstrated, 427 FAIRY sold.