SITUATION: The world’s best-selling scotch whisky brand “JOHNNIE WALKER”, enjoyed in more than 180 countries worldwide. Every year throughout the world “JOHNNIE WALKER” performes like a «F1 official whisky».
BRIEF: Increase sales value & visibility on POS and brand awareness at media.
DECISION: We didn’t have to think for a long time to create a platform and link between all activations. Our dears Influencers\Celebrities and also DJ Orkhan participated in all the waves of the platform and showed how they enjoy the “JOHNNIE WALKER”. As for good sales we were able to easily using stimulate (giving a chance to win F1 ticket from TC to F1 AZE, from F1 Fun zone to Party and from Party to F1 GP Hungary), attract consumers to our fresh bar and give chance to taste JOHNNIE GINGER cocktail’s.
RESULTS: Casted, trained & managed over the 120 project team members. 95% cover TC, 4 Outlet Branding, 12 POS at F1 Fun zone, Mobile Bar & Whisky Track for Sales & Specialization of Bottles at Paddock Club, Advertising at Track TV screen, Over 21K liquid on lips, Media Dinner with Amplified by 10 Influencer, 96 social Post & 885K reach, Digital Adv. 772K reach, Gorgeous Johnnie Walker Gold Circuit After Party (643 guests).