BACK TO SCHOOL

SITUATION: “Kinder” is a global kids chocolate trend, which incredible taste stimulating association with warm childhood for consumption. The consumers know Kinder only as a healthy, high quality and premium taste. To integrate “Kinder” to the Back To School period, there is a need to arrange the mass demonstration, with opportunity for a large number of people to get some gifts from brand, with the involvement of bloggers/influencers. KEY MESSAGE: ”Back to school with Kinder – meeting with sport”