Johnnie Walker F1 activation

SITUATION: The world’s best-selling scotch whisky brand “JOHNNIE WALKER”, enjoyed in more than 180 coun- tries worldwide. Every year throughout the world “JOHNNIE WALKER” performes like a "F1 official whisky". BRIEF: Increase sales value & visibility on POS and brand awareness at media. DECISION: We didn't have to think for a long time to create a platform and link between all activations. Our dears Influencers\Celebrities and also DJ Orkhan participated in all the waves of the platform and showed how they enjoy the “JOHNNIE WALKER”. As for good sales we were able to easily using stimulate (giving a chance to win F1 ticket from TC to F1 AZE, from F1 Fun zone to Party and from Party to F1 GP Hungary), attract consumers to our fresh bar and give chance to taste JOHNNIE GINGER cocktail's